Vivid · public data, made human

Closing the gap between public data and human experience.

Governments publish an enormous amount of open data. Most of it never reaches the people who would find it valuable. Vivid is building the machine that parses official sources, tracks how places change over time, and ships the sites and stories on top.

Japan edition shipping this week.

1

site live — codegeo.fr

~36k

French communes mapped, across mergers & splits

2nd

country shipping this week — Japan

datasets we'd like to make usable

The problem

Open data is everywhere, and almost nowhere useful.

Every government in the world now publishes gigabytes of open data: election results, budgets, demographics, crime, transport, schools. Publishers put real effort in. But the moment you try to use it — compare one city across years, build a simple chart, launch a website — you hit a wall.

Formats change. Schemas drift. IDs aren't stable. And the single hardest part: places themselves change. Cities are created, renamed, merged, split, moved between districts. Without a clean map of those changes, every chart lies a little.

That "boring" plumbing is exactly what blocks most open-data reuse. So we're building it.

What we're building

The machine

A pipeline that reads official government sources and outputs a clean, versioned, queryable map of places and the data attached to them.

01

Parse official sources

Statistical institutes, ministries, electoral commissions, open data portals. We read them at the source — no intermediaries, no stale scrapes.

02

Map the territory, over time

Countries, regions, districts, cities, sub-city divisions. And every creation, deletion, merger and rename, so historical data lines up with today's map.

03

Attach the datasets

Elections, demographics, budgets, whatever fits. Linked to stable place IDs so a chart across ten years actually tells the truth.

04

Ship the sites

Templates turn the structured output into fast, readable, SEO-friendly websites — one per topic, per country, per city.

What we've shipped

First results from the machine

Live

codegeo.fr

Every French commune, département and region, with stable codes, historical changes, and the first datasets plugged in — starting with election results aggregated across years.

This week

Japan edition

Prefectures, municipalities and their history, mapped from official Japanese sources. Same machine, second country.

Next

More countries & datasets

Once the pipeline is clean, adding a country is mostly a matter of pointing it at the right official sources. Requests welcome.

Use case in the wild

Election results across twenty years, per city

A concrete example of what the machine unlocks: take every French election result for the last two decades, attach it to the right commune even when that commune didn't exist back then, and you can finally ask simple questions —

  • Is this city drifting left or right?
  • What's the turnout trend where I live?
  • Which municipalities swung hardest between two elections?

Looks simple. Isn't, until someone has done the plumbing. That's the whole point.

Market & opportunity

The data is published. The value is still waiting.

A decade of open data policy has produced an enormous stockpile of official information. The market for turning it into something people actually use — sites, analytics, stories, services — is growing fast, and still wide open.

€194B

projected direct open data market in the EU by 2025.

European Data Portal · The Economic Impact of Open Data (2020)

$3T/yr

estimated global value potential across seven sectors if open data were fully exploited.

McKinsey Global Institute (2013)

1.8M+

datasets catalogued on data.europa.eu alone, from every EU member state.

data.europa.eu

The gap between what's published and what's used is still huge. Studies keep pointing to the same bottleneck: not the availability of data, but the plumbing needed to clean it, align it across sources and years, and put it in front of non-technical audiences.

That's the space Vivid is building into — and why we think a patient, boring, well-built machine beats another dashboard startup.

Where this could go

We're still figuring out the shape of the business.

We're honest about it: the market isn't fixed yet. Here are the three directions we think are worth exploring.

Many small, useful sites

Hundreds or thousands of focused pages around real questions people already search for — elections, schools, transport, local budgets. Ad-supported, SEO-native.

Services for data publishers

Ministries and agencies spend real effort publishing open data. We help it get used — clean pipelines, visible reuse, dashboards that don't break every schema change.

Publish the primitives

The versioned place maps and connectors are useful on their own. We'd like to make parts of them public, so others can build on top.

Get in touch

Building the machine. Talk to us while it's early.

Whether you're a data publisher, a journalist, a researcher, or just someone who wishes a particular open dataset was easier to use — we'd like to hear from you.